We received a lot of great feedback on our last installment, “Could You Please“.
Two key points – as a few commenters astutely pointed out:
- It’s not so much THAT you ask, as it is HOW you ask;
- Even the illusion of choice can emancipate your audience to take the steps you want them to take
Let’s expand this a little further.
What You Want Someone To Do, Means Nothing. Absolutely Nothing.
Humans, by nature, are oftentimes altruistic for selfish reasons. That’s fine!
We also know that customers and clients buy based on emotional response, then afterward and retroactively justify their decision with logic.
So far so good?
A third, underlying key point from yesterday’s installment is that
Nobody Likes Being Bossed Around Or Told What To Do…
Assuming common cause may backfire, but that doesn’t mean they won’t like you anyway.
Your audience doesn’t want to hear what they’re doing wrong.
Your audience, not you, decides what problems need solved.
It’s not for you to tell them what’s going on in their head.
Be careful not to negate the deal before it’s made.
So Put Them In Charge For A Welcome Change!
If you’re anything like me, wouldn’t you agree that it’s time for someone to finally show you why you’ve failed to lose those extra 20 pounds? Obviously you’re eating the wrong foods, and since you don’t want to hear about it over and over, we will offer this discount for today only. That’s the best way to get you motivated, no?
How’s that for breaking EVERY SINGLE RULE ABOVE in just 54 words?
Read it to yourself and notice how you feel.
Have someone else read it to you and notice how you feel… ABOUT THEM.
Compare to this:
I agree, maintaining your optimum weight and overall health can challenging with how busy schedules can be and the limited options available. If you, like me, can see the possibilities for real changes in your weight, energy levels, and overall fitness, could you find yourself taking the first step toward making those changes? Now, take a moment for yourself to see how it works. You may look back upon this and say “That was the best decision I’ve ever made about my health and wellness!”
Ready to get started?
Do you wish we had a link for you right now? 🙂