The Morning Adam™ hears it all the time.
Entrepreneurs, thought leaders, and change makers who lapse into instantaneous panic mode the moment they send an e-mail to their opted-in subscriber list and two people unsubscribe.
Or worse yet – THE HORROR – you get some droning poison-pen hate letter from some angry person whining you send too many e-mails and, by implication, demanding you change your entire marketing strategy if you want to keep them on your list.
Here’s The Real Problem With Poison-Pen Nastygrams
We’ve seen those nastygrams – which 99 out of 100 times are nothing but blather from some insignificant random who not only will never buy from you anyway, but only has time to attack you because they’ve got absolutely nothing on the ball – send entrepreneurs into torrents of panic.
They’ll run to their coaches needing help understanding “what just happened – OMG!”
They’ll question their marketing people – the folks who believe in them and want them to succeed – and challenge whether they’ve actually done marketing before.
They’ll spend literally the entire day carefully composing a winding, whining, abject apology to said insignificant random with nothing on the ball.
And yes, we’ve seen entire product launches shut down over ONE nastygram from an insignificant random, sometimes early in the pre-launch, sometimes the day before doors-open!
Our recommendation, obviously, is to
Stop Offending People With Your Volume Of E-Mails
By this we mean, stop giving so much energy to insignificant randoms who are too busy telling other people how to run their businesses without doing anything to grow their own.
How about the people who love your e-mails?
How about the people who hang on your every word?
How about the people who might actually be THIS CLOSE to asking for permission to give you a pile of money and join your client and customer family, but they need just a little more before deciding to take that step?
How are you serving THEM by wasting even a moment of energy on some insignificant random who will never buy from you anyway?
These folks – your fans, followers, prospects, upcoming customers, and current customers – may be offended if you cut back on the e-mails.
If They Were To Complain At All, It Would Be To Demand You Send MORE E-Mails
So it’s real simple: DELETE THE INSIGNIFICANT RANDOMS.
And please don’t tell us about how that insignificant random is a “big influencer” or “someone whose bad side you don’t want to be on” or “someone who sends you a lot of business”.
We’ve heard it all before.
If we had a dollar for every time we’ve heard about these “exceptions” we’d have a big-league metric ton of dollars – enough to make it rain for years.
Even if you choose to dispute us on this, the same solution – taking them off your list – solves the problem regardless.
Or irregardless, which we’ll use as a word if we want to, because we can.
(See the mindset you need to succeed here?)
Do this now.
And then sit down, right now, and write another awesome e-mail to your fans, followers, prospects, upcoming customers, and current customers who can’t wait to hear from you.
If You Feel The Need To Respond At All…
Here’s a template for you(r assistant to use, because you don’t have time for this crap):
Thanks for letting us know. We’ve removed you from the list. If you get any more e-mails like this, just forward the actual e-mail to (me / name of assistant at email address) as it could mean you have duplicate e-mails in the system, this way we’ll know which others to delete.
Appreciate it – take care!
Now you’re set.