Our Editor-In-Chief hit a slight, eh, detour renewing his annual Nevada vehicle registration.
Normally it can be done online, like he’s done before.
Except, this time around, having had his car for two years, it was required to get an updated smog inspection on file. Until the smog inspection was updated with the DMV, he could not renew the registration through the DMV website.
So, it looked like he would not only need to renew the smog registration (easy, inexpensive, quick, can be done 10 places within one mile of his home and takes less than 10 minutes)……
……but THEN stand in line at the DMV like a schnook (difficult, expensive, slow, can be done 3 places within 10 miles of his home and takes all damn day long).
In other words, he was gonna end up like this dude:
But hold on.
Funny Thing, Sometimes The Detour Gets You There Just As Quickly As The Straight Line…
Upon arriving at the smog inspection station, our EIC was pleased to learn that for a nominal ($10) fee, he could also renew his vehicle registration, then and there.
Just like that.
No wait at the DMV.
No waiting for the DMV website to be updated with the smog inspection and unlock the ability to renew the registration online.
Heck, all of it could be done in one quick transaction!
This Raises A Few Questions For Entrepreneurs
We imagine a lot of people log into the DMV website to get told they can’t renew their registration until the smog inspection is updated. So it makes sense to integrate the smog computer with the vehicle registration computer and offer both services.
Ask yourself these questions (actually, there is a cumulative factor):
- What is the ORIGINAL problem that causes people to need your solution, in order to solve their larger problem? (ex. they need to solve the smog inspection in order to solve the vehicle registration).
- How can you solve these ORIGINAL problems in a way that someone else actually does the work?
- How can you solve these ORIGINAL problems in a way that someone else actually does the work, AND you get compensated for providing the convenience factor?
- How can you solve these ORIGINAL problems in a way that someone else actually does the work, AND you get compensated for providing the convenience factor, BUT other human beings don’t need to be directly involved?
Suddenly Upsells Don’t Sound So Bad, Eh?
Again: what’s the ORIGINAL problem that causes the problem you solve, to become a problem in the first place?
How can you solve both, where someone else does the work, you get compensated, but other human beings don’t have to be present for each transaction?
Solve that, and you could be looking at some serious moolah.