What we run into a lot with information technology and marketing gadgets is, their limitations.
There is usually no “off the shelf’ solution that will do 100% of what you wish it would.
A great target is 90%, then you shift your plans a bit to even things out.
Perfect match, though? Not in a million years.
We see, all too often, small and medium sized businesses grinding to a screeching halt because the technology doesn’t do one little thing that’s allegedly so important.
Pointless meetings are held, ridiculous investigations done, silly research projects for a complete new technology are conducted… to resolve this one little thing (and have another “one little thing” happen in the next 30-90 days).
A tough-love approach is to say “The technology can’t do that. What do you want to do, completely rebuild our entire infrastructure over this one little thing?”
Here are three questions you could ask that spur creative thought and refocus toward massive action:
- “I wish the technology could do that. So how else can we get this done?”
- “What does the technology let us do that we haven’t tried yet?”
- “Is there a non-technical way of doing substantially the same thing?”
Next time you seem stuck between your marketing people and your web people, wondering how on earth it seems like everyone else is doing this one little thing (not true) and you’re the only one who seems to be tech-limited (not true), ask those three questions.
Watch new innovations emerge.
(Just another investment in silver brought to you by The Morning Adam™)