Set aside “grand strategy” and the big, bad business plan.
So many internet marketing and business development discussions boil down to one important question: “What should we really be doing?”
There Is No One “Correct” Answer
If there was, we wouldn’t give it away for free.
Heck, we’d retire off of it, because so many lives would change if one correct answer existed.
But we can give you a screening tool that will rule out the distractions and the Bright Shiny Objects and keep you laser focused.
It consists of just two questions…
But you must ask these questions, over and over, all the time, to ensure you’re still on track.
“How will this help us transform more prospects into customers for life?”
“Can this (website, technology, strategy, program, etc.) be easily updated over time?”
You must be able to answer both questions with not only yes, but “HELL YES!”… and be able to explain why.
If you can’t do this, the project gets sidelined and you move on to something else.
You must then continually re-ask these questions, on a regular, systematic basis.
Complacency In Business Thought Leads To Complacency In Profit Margins
If, on any of the re-checks, you find the answer has changed to something other than “HELL YES” you then must ask two additional questions:
- Would a simple course correction get us back to “HELL YES” right away?
- If not, do we cancel it, or table it until later?
What answers will you come up with when you apply these questions to what you’re doing right now?