In case you missed them, or this post right here is your very first experience at the intersection of brilliance and passion that is The Morning Adam™, click those two links that each open in separate browser tabs and get caught up.
Now check this out:
We help entrepreneurs spend less time editing their websites and maintaining their technology, and more time educating their audiences and monetizing their gifts.
Since…well about 10 years ago, we’ve been repeating that mantra over and over – enhancing it over time, tweaking it now and then, but maintaining the white-hot brilliant core.
It can be found in various places on our more businessy website and our interwebz podcasty brilliance-and-passion intersecting radio show.
The deployment of this sentiment as a tagline happened within a day or so of our uttering of our exasperated coaching way back then.
It happened because we got in the thick of it, real-time.
Stop Fussing Over Your Tagline And Just Go Find It
It’s out there.
Your client or customer will give it to you.
In fact, “intersection of your brilliance and passion” was inspired by another one of our clients, one who was quite the opposite – launching and claiming their market-share stake with an international Amazon best seller (in THREE CATEGORIES) while their website was still in development.
They sure didn’t edit themselves into oblivion!
Nor should you – by agonizing over a catchy timeline based on theory and committee meetings.