Winston Churchill, who we’ve discussed before, said “Never let a good crisis go to waste.”
In 1976, M. F. Weiner wrote an article in the journal Medical Economics under the title “Don’t Waste a Crisis — Your Patient’s or Your Own.”
Rahm Emanuel expanded on things a bit by saying “You never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you think you could not do before.”
As you can see, it’s not exactly a new concept.
You Know That Thing About Clouds And Silver Linings?
All too often, especially in marketing and business, we see folks enter immediate panic and damage-control mode.
An e-mail goes out with a typo, or a link that didn’t work, and cue the finger-pointing over who dropped the ball and all kinds of stuff about quality control.
Or, the webinar software crashed right before the pitch – but what else is new there, eh?
And we could populate 100 posts on this site just about social media gaffes and fails. We admit to our fair share of them.
OMG. Now what?
The Silver Lining Is Made Of… Silver… A Precious Metal!
Mistakes, crises, gaffes, and other f&%*!ps are disruptions.
They shake the status quo and force a review of the blueprints and maps.
When we go back and look at the original plan, having now been executing it, we can ask questions like:
- How’s everything going so far, according to the plan?
- What course corrections have we already made?
- What have we learned that we might apply now to make this even work even better and attain a greater result?
And let’s point out one more thing:
When You Have A Public Mistake, You Now Have People’s Attention
It’s yours to win or lose.
Because the focus is on you, there’s a golden (or silver) opportunity to do something really awesome.
The mark of a really good company is to read their online reviews and seek out two things:
- All the compliments and praise they get
- The criticism and complaints they receive – AND HOW THEY HANDLE IT.
When investing, it’s always good to know they appreciate the value of silver.
Next time you have a f&%*!p – relax, take a deep breath, and ponder the possibilities.
And, if we may indulge one more cliche, enjoy the lemonade.