As your business grows and you experience success, you naturally move away from your origins – the “where it all started”.
Oftentimes this means we drop off the baggage we carried in that was weighing us down, which may or may not be a good thing.
However what ALSO happens, is
We End Up Forgetting The Revolutionary Purpose That Got Us Moving In The First Place
….the big problem we are destined to solve
….the “wrong” we’re going to make right
….the thing that really pisses us off.
Sure, some things may be going great – lots of clients, no shortage of opportunities, not a whole lot of time twittling thumbs waiting for the next thing, always 14 things on the go at any given time.
A lot of “holy crap, there’s so much to get done, I need a 48-hour day.”
By many definitions, things are good.
The problem is, as much as you enjoy all of it, you’re not as fired-up as you used to be.
Here’s a question:
What Really Pisses You Off?
What got you off your duff and moving toward creating the life you’ve always wanted?
What was that breaking point where you said “no more of this crap” and you finally made changes?
Who said those mean things, and what did they say?
Who are those jagoffs who rooted for you to fail? You’re not going to let THEM win, are you?
Several Years Ago, We Closed Down A Business That Made Almost $20,000 Per Month
Back in 2010, we owned a website design firm.
It was lucrative, referrals pounded down the door, we had a whole big awesome amazing “leveraged virtual team” and the whole nine yards and a partridge in a pear tree.
And we friggin’ HATED IT!
We were undercharging and chasing our own tail, busting our asses to deliver top value, meanwhile our competition was charging $7,500, $10,000 – even twenty-friggin-thousand-dollars – for overpriced, bloated online marketing solutions, website packages, and other stuff that never generated their clients a single lead.
Then those same entrepreneurs who got ripped off by others would expect (demand) we lower OUR reasonable rates because they already got taken for everything they had, or because they’d gotten ripped off so hard already, they could not possibly see the value.
It Pissed Us Off That Other Companies Ripped Entrepreneurs Off… Then WE Were Supposed To Eat The Cost?!
We got pissed off because the “good guys” had to hear this from prospects: “I’ve already spent $10,000 on your competitor who got me nothing. I can’t afford your rates. I need you to come down 40% or I won’t work with you.”
GTFOH with that.
In other forms, in other ways, we STILL see the many sundry ways entrepreneurs and business creators get ripped off and held back from their dreams.
We witness the challenges and the pressures. We lament what gets left out of the curriculum – the stuff you really need to know.
So we’re still pissed off.
Now what pisses you off?