It sort of made us laugh actually…
Checking our shopping cart receipts, we happened to notice that someone who had entered an obviously fake name, hiding behind a vague Gmail address, had unsubscribed from our database and took the time to add the reason why (which few people do), as follows: “Way, way too many e-mails.”
We’ll overlook the
- Incomplete sentence structure / poor grammar (even for The Morning Adam™, where we tell you not to fret over the occasional typo, this was bad)
- Lack of actual helpful feedback (how many units are in a “way, way too many?”)
- Expense of energy in the form of the condescending tone (it takes actual physical energy to be condescending – try it)
We’ll even remind you of the mantra that your unsubscribers aren’t your buyers anyway, so just smile, wave, and wish them “bon voyage”.
So we’ll ask again:
How Many Units ARE In A “Way, Way Too Many?”
We’ll also remind you again: your unsubscribers are NOT your customers.
So don’t take their snide, condescending remarks about how many e-mails you send to your list (made either TO you, or ABOUT you to your friends if they don’t have the stones to say it to you direct) personally.
Actually, you can safely ignore them.
The bottom line is:
- Your message just doesn’t resonate with them. So let them fly away and find a message that WILL resonate with them.
- If it did, you could send them 24 e-mails per day and they’d only complain that you didn’t send enough.
- Don’t second-guess your e-mail marketing strategy, because
- The time and energy you spend on second-guessing is energy taken away from providing REAL value for the people who want to receive it!
As long as your e-mail and/or marketing messages are on-target, relevant to your audience, provide real value, and aren’t just sales pitches (though you have a responsibility to let your readers know how to take the next step – you just have to find the right balance)…
…you’re doing it right.