One of the biggest problems we see with marketing and advertising is the need for accelerant.
Paid advertising campaigns only work until you stop paying.
Paid public relations only reaches out so far, and so long, as you continue to put the bank behind it.
Paid social media is only friendly until you stop the paychecks.
Spending more money can get you a faster car – sure.
But A Truly Powerful Car Goes Fast Without Pedal To The Medal
One of our favorite cars from the 1980s is the Buick Grand National.
Basically, the car was just a Regal – even had basically the same engine as the Regal – with a slightly nicer interior and sharp, monochromatic paint that gave it a viciously sexy look.
One of the main differences was, the Grand National had a turbocharger.
Everyday, the Grand National accelerated quickly and drove nice.
But when you needed a boost, you jammed down on the gas, kicked the turbocharger on, and got a nice, sudden boost that got you there a little faster.
Now Apply This To Your Marketing And Advertising
How much of it runs naturally and organically?
Are your paid efforts creating something that will still run naturally, organically, and virally even when the turbocharger isn’t activated?
Is it set up so that when you need to add a little juice, you can just pump some premium fuel (money) into the already-running engine to make it run faster for your launch or to leverage some media exposure?
Think of your marketing like a 1980s muscle car running a 3.8L V6 that purrs along daily – but screams when you need it to.