Our Editor-in-Chief’s hair is shorter now than it was this morning.
We asked him (as many others are asking, even as we type this), if he got a haircut.
He denies it – if you can believe that…
Rather, he states (and we quote): “I got all my hairs cut, not just one.”
Seeing as he was checking in from the car wash, we dreaded asking him if he was getting his car washed.
Well, all jocularity aside,
He’s Onto Something Saying “I Got All My Hairs Cut”
The norm is to say, “yes I got a haircut.”
Instead, he changed the language a smidge, in a way that is still true, but expresses said truth in a new way that stands out.
Something to think about as you endeavor to figure out
How To Really Stand Out In Your Niche By Doing Very Little Work
How many online marketing business creators of every genre, specialty, and stripe go on about getting “traffic to your website”? Would you stand out, being the 6,438th person this year to promise more traffic to someone’s website?
Would it be more memorable to say that “traffic to your website” is a bad thing – the last thing you need or want?
Would that open eyes and ears to your message?
Today, We Are Closing A Loop We Opened On July 26th
Here’s one more.
Everyone who has ever attended marketing kindergarten has heard of “know, like, and trust”.
To say that “know, like, and trust” is key to making sales is like saying you need oxygen to breathe.
Would it stand out to say instead (as we do), how important it is for you to be persistently consistent with the website conversion conversation you conduct with your fans, followers, visitors, prospects, and customers?
To define the know-like-trust continuum as three components of a thing called a “website conversion conversation” – does that raise questions?
Good. Questions Need Answers. When People Ask, You Deliver By Answering
Crafting the message is a function of leading the conversation.
Shucks, you’re more powerful than you thought!!!