In yesterday’s post, an astute observer studying the “imperfect hero” script might have noticed a curious phrase:
“Due to the nature of this”
This is an incredibly powerful stealth phrase that combines being artfully vague with the power of opening loops to allow the reader to do the value-assigning for you.
Due to the nature of this, the offer ends tonight. (False scarcity)
Due to the nature of this, I might end up doing these things, is that okay with you? (No need to explain why)
Due to the nature of this, I trust you’ll understand my decision. (Allows them to insert the understanding that works for them)
Due to the nature of this, you would do great in this opportunity, but you are free to decide for yourself. (They choose their own greatness, by their own choice)
Give it a try!