Once a week, every week, you should have regularly scheduled meetings with your top clients – the retainers, the whales, the big projects.
Same day, same time, every week.
Be online during the meeting, on a strong connection, with access to everything you need.
Hash out grand visions.
Do detailed status updates.
Get Those Pesky Little Things Done DURING The Meeting
- The e-mail that needs to be sent to a third party
- Sending over that information the client asks for (and vice versa)
- Fixing the link
- Correcting the typo
- Changing the price
- Making the post on social media
Keep the client on the line while you do it.
Stay on the line while the client does it.
And vice-versa to the vice-versa.
Otherwise, This Stuff Never Gets Done
Last we checked, we’re all busy.
Deadlines, requests, deliverables, etc. are always pending.
Ten other things are always waiting.
The world is always turning.
All these little things will be quickly forgotten. The 2 minutes to search for that needed thing will evaporate.
NOW Is The Time
What’s better – to get it off the windshield now, or to chase it down later?
Or to be chased down later?
Clear the plate while the food is still hot.