Well, as you saw, our friend did get the car, and he paid using the cash that was already in his checking account.
Today, we’re sharing the tale of another friend of ours who experienced two instances of
Backlash From An Affluent Customer Who Already Had His Credit Card Out
First, there was that initial conversation.
Like she found herself having to do so often, our friend began the initial conversation with the overview of her company, what they do, the results they get, their process, etc.
It was a great, high-converting script, and she delivered it here with all the gusto and passion she could muster.
About a minute into the script, her affluent prospect cut her off:
“Look, I already know this. I’ve researched you. We wouldn’t be having this conversation unless I already knew you could do the job and do it well. Ever heard of Google? Ever heard of a telephone? I’ve used these things to learn about you already.
Now, I’m guessing you’re not used to customers like me. That’s ok! If you have questions for me, or need to spend a few minutes getting to know me before you decide to fit me into what I already know is your busy schedule, I’m here now. But my comfort level is already high, and I’m ready to do business today. So…?”
Easiest close ever. Everything was wrapped up in 10 minutes.
The project went great.
The customer loved it.
Then The Affluent Client Came Back, “Angrier” Than Ever
He requested another project, totally within our friend’s wheelhouse. So, like she’s done with so many other customers, she had a couple quick questions before she wrote up the paperwork.
She e-mailed her questions, to wake up the next morning and see this reply:
“I sure hope we haven’t waited a whole day already for a quote “OK” from me. We’ve worked together already. You should know by now I have a lot more money than time, and I sure don’t have time for any jacking around. Tell me how much, CHARGE MY CARD, and let’s get moving.”
Fortunately, Our Friend Knew Just How To Deal With This Kind Of “Furious” E-Mail
Without hesitation, without any willingness to let this go on, she immediately replied:
“Great minds think alike! Let me just say how honored I am to have earned your trust in me. I enjoy working with you too! I have just successfully processed your AmEx on file for $3,750.00. You will see a draft on Thursday. If I have questions about the project in the meantime I’ll let you know. Thank you for your business!”
Less than 2 minutes later, our friend checked her e-mail and saw a reply from the client. Bracing herself, she opened it:
“You learn fast, Grasshopper. I knew you’d understand me perfectly. You have the right stuff. Looking forward to seeing the draft. Thanks!”
You tell us:
Doesn’t This Sound A Lot More Fun Than Debates Over The Difference Between $1,850 And $2,000, After Five Hours Of “Introductory” Calls?
If you, like us, agree, you’ll be back for our next installment.