When posting yesterday’s article, we were wondering how many folks were going to take us seriously.
It appears that, as far as we know, no one did; but at the same time we did get a couple messages from people who thought it would be a dandy idea from an “at least I don’t have to deal with that crap anymore” standpoint.
Let’s bring this full circle with
3 Reasons You Must Never, Ever Delete Your Website – EVER
1) A website is not a goal, it’s a tool.
Websites that fail to convert prospects into customers or generate leads usually fail because they’re viewed as a marketing result.
Marketing RESULTS include more targeted visitors, more action-taking visitors, more opt-ins, more SEO, more sales, more signups, more thought leadership. Yet, without a platform, none of these results will have anything to stand on.
Your website is the platform upon which you achieve these marketing results.
2) Think of your website as the “closer” you bring in to seal the deal for you.
The 3 Ps of Website Conversions – pre-qualified, prepped, and pumped – absolutely apply. Since your visitor clicked that link in an e-mail or social media update, your website must fulfill your promise.
Your website must take them by the hand and walk them through your conversion funnel, lead them to the table, sit them down, hand them the pen, point them to the line that is dotted, overcome their last-minute resistance, and get the ink on the paper for you.
3) Social media is free for you, which is why relying on it is like putting money down the drain for safekeeping.
Things in life that are free often turn out to be quite expensive.
How much will it cost your business when your social media platform of choice changes their setup and disrupts everything you’ve built, closes your account suddenly and without explanation, or just goes offline?
Your website changes only when YOU say it changes, not when someone else’s programmers decide the timeline needs a “revamp”. Your website will be there, unless you fail to pay the domain and hosting bill. A reliable webhost keeps your website online.
No social network can make that kind of promise.
Assuming You’re Now Keeping Your Website…
What are you doing to optimize your website as a marketing tool that propels your rocket-launch, nurtures your website conversion conversation with your fans, followers, visitors, and prospects, and protects your mark on the world?
If you deleted your site, though – did you run this plugin right before you shut down? It’s your best shot at a fast restoration.