Among the many skills we have here at The Morning Adam™ is how to decalcify a toilet.
Years ago, our offices were located in a hard-water area.
As a result, mineral deposits in the holes under the rim would cause the flush to become so weak it was often necessary to dump a gallon of water into the bowl to complete the flush.
So we became very good at implementing a simple process, using hot water and CLR, to decalcify a toilet and restore a strong flush.
Which Is Great News, But It Doesn’t Matter.
Chances are, you have skills in your industry that are above and beyond what you advertise or currently do for your audience and clients.
There may be a certain thing you do extremely well, that is typically a high-revenue activity…
…but not only aren’t you interested in doing it, just thinking about it makes your skin crawl.
So, Don’t Do It.
Focus on offerings that reside at the intersection of your brilliance and passion.
When you’re focused on brilliance and passion, avoid taking on revenue-generators you despise just for the money. In most cases, you’ll actually fall backwards in your strategic plan, and end up losing a lot of the money, one way or another.
Not worth it.
Are you a plumber?
Are you a housekeeper?
Are you a residential cleaning professional?
If so, then by all means, decalcify toilets.
Otherwise, you’re NOT obligated to offer toilet decalcification as a service, even if you’re a wizard at it, no matter how “value adding” it is or how many people “feel” you “should” do it.
Just like you don’t have to add “we’ll build your website too!” to your copywriting, coaching, social media, marketing consulting, or any other business, even though some say it’s a “natural next step”, if you hate, or know little of, web design.
Leave that to the web designers – or better yet form an alliance with one.
Because otherwise you may be flushing money down the toilet.
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