...And Why You Should Be A Lying, Cheating, Loser Jerk

Say whaaaaaaaaaat?

Yesterday, we delved headlong into why some people insist on dating lying, cheating, losing jerks even while friendzoning the Perfect Person who has already bobbed onto their radar screen.

Nice guys finish last?

Perhaps.

Or perhaps,

The Lying, Cheating, Loser Jerk Has Perceptiveness We Can All Learn From

Oftentimes without even realizing it, people make their “Perfect Person Checklist” based on what they think society expects. Such as:

Looks nice, dresses well
Makes sure you wake up to both a Good Night text (sent after you go to bed) and a Good Morning text (before you wake up) just so you know they’re thinking about you
Has a great job
Sensitive and caring to a fault
Apologizes for being so profane as to exclaim “Golly gee willickers”
Always does what you want
Never says mean things
Dreams of a 3-bedroom house with a white picket fence, 2.2 kids, and a minivan
Hangs out at Jared just browsing at the expensive rings
Saves 60% of their hard-earned money toward buying said ring for that certain someone someday
Promptly remembers all birthdays and milestones without needing reminding

Because, you know, “I get so turned on when we fight” and “Chasing them around is exciting and my heart skips when they finally call back” and “They’re an idiot, but wow, are they built” just doesn’t look right on paper.

The thrill of the chase!

The savored hard-won victory after so much blood, toil, tears, and sweat – oh my!

There’s A Key Marketing Principle Here

People “say” they want things because, in part, it’s expected.

That is why you see this (look who‘s in the clip):

Entrepreneurs are stunned in amazement when they offer a new product or program with sales copy ripped right from social media comments, then amazingly the launch is DOA.

Fancy that.

That’s because none of it addresses the most important thing of all:

What Your Audience Actually RESPONDS TO In The Way You Want

It’s not for nothing that:

Posts about cats and food are more engaging than links to download Hot New Special Reports
Pickup artists make bank promising you’ll get laid, not babbling about Prince or Princess Charming
Politicians win elections by promising bigger, better, and bolder – not with detailed 10-point plans
Pictures of sports cars and oceanfront condos attract more than DVD counts in boxes
Poses with celebrities are more coveted than specific testimonials with actual dollar amounts

Getting the picture?

Catching our drift?

Picking up what we’re putting down?

Good!

When drawing up your avatar, it’s at least as important to know what turns them on – really, really gets them hot and bothered – as it is to know where they live or what magazines they read.

To ignore this is to TRULY be a lying, cheating, losing jerk.

Your bank balance will reflect it.